Sfilata di Carri, allestiti a tema, per le vie del paese

6-7 SEPTEMBER 2025

The Uve Primitive Festival is the event of the year that you absolutely cannot miss! Immerse yourself in tradition, music, and fine wine in a festive and engaging atmosphere. This unique event celebrates our beloved wine and local traditions, offering an unforgettable experience for all ages.

HOW THE EVENT TAKES PLACE

Days full of emotions

Saturday 6 September

Sunday 7 September

Themed floats will parade through the streets of the town, following this itinerary:

At 15:30
Departure in Via Torre
Via Torre, Via Annibale Maria di Francia, Via Isonzo, Via Mario Pagano, Via Trento, Via Tripoli, Via Latiano, Piazza Lama, Via G. D’Oria, Via Fratelli Bandiera, Via Dragonetto Bonifacio, Arco Piazza Manfredi
Arrival: Piazza Lorch
8.30pm Closing party

Party in the historic center

Celebration in the Historic Center

SATURDAY, SEPTEMBER 6

Start time: 8:30 PM by Michela Lonoce
Wine and food tasting exhibition
Exhibition and Tasting of Apulian Wine Cellars
Entertainment with Live Popular Music
Voices of Arneo Paglialungansamble (Salento)
Voices of Ilenia Cuzzolino trio (Calabria)
Voices of De prisco-Matrone-Conte (Campania)
With the collaboration of Daniela Mazza

"SUD" Show

A musical journey through Calabria, Campania, and Salento
MUSICAL GROUPS
Ylenia Cuzzolino Trio (Calabria – Tarantella)
De Prisco Matrone Conte (Campania – Tammurriate e Fronne)
Paglialungansamble (Salento – Pizzica e musica tradizionale)

Training consisting of:
Massimiliano De Marco
Massimiliano Morabito
Nicolas Lezzi
Francesco Motolese
Claudio Mola
Daniela Damiani
Rocco Zecca
Gioacchino De Filippo
Emanuele Liquori
Final:
collective performance of the three groups united in a single performance.

Sunday, September 7

Preparazione carri (Via Torre Isola C11), allestiti a tema, per le vie del paese, secondo il seguente itinerario:

Departure in Via Torre
Via Torre, Via Annibale Maria di Francia, Via Isonzo, Via Mario Pagano, Via Trento, Via Tripoli, Via Latiano, Piazza Lama, Via G. D’Oria, Via Fratelli Bandiera, Via Dragonetto Bonifacio, Arco Piazza Manfredi
Arrival: Piazza Lorch
8.30pm Closing party

Festival Activities

Wine, Food, and Themed Routes

Wine, Food, and Themed Routes
Vuoi diventare un vero esperto di vino? Sabato 6 partecipa alle nostre masterclass e scopri i vitigni, i territori e gli abbinamenti dei nostri vini dell’area ionico-salentina.

Among WHITES, ROSÉS and REDS with the technical support of AIS sommeliers, you will discover the peculiarities of the different labels produced by the participating wineries.

Other Activities...

Tastings and Masterclasses

Le cantine che parteciperanno all’evento ti offriranno la possibilità di esplorare profumi e sensazioni organolettiche con il supporto dei sommelier di AIS.
Sabato 6 settembre the following masterclasses will be organized by reservation ::

i WHITES wines of the Ionian-Salento

Un viaggio sensoriale tra alcuni dei migliori BIANCHI dell’area ionico salentina. Tra un calice e l’altro di FIANO, CHARDONNAY, MALVASIA BIANCA e MINUTOLO si parlerà di vitigni, del terroire e delle tecniche di raccolta e produzione delle cantine selezionate.

i rosati wines of the Ionian-Salento

A sensory journey through some of the best ROSÉS of the Ionian-Salento area. Between glasses of Rosé from NEGROAMARO and PRIMITIVO, grape varieties, terroir, and the harvesting and production techniques of the selected wineries will be discussed.

i REDS wines of the Ionian-Salento

A sensory journey through some of the best REDS of the Ionian-Salento area. Between glasses of PRIMITIVO, NEGROAMARO, and SUSUMANIELLO, grape varieties, terroir, and the harvesting and production techniques of the selected wineries will be discussed.

Book the masterclass! Don't miss the opportunity to taste the best wines from the hands of industry experts.

Groups Performing at the Festival

Music and Tradition

The festival's soundtrack will be provided by the best local bands. From Salento pizzica to traditional Apulian songs, each performance will make your heart beat to the rhythm of the tambourines. Among the stars will be the Paglialungansamble (Salento – Pizzica and traditional music) (Calabria – Tarantella), De Prisco Matrone Conte (Campania – Tammurriate e Fronne) e Paglialungansamble (Salento – Pizzica and traditional music), ready to make you dance and sing with their overwhelming energy.

Uve Primitive T-Shirts

A Festival Souvenir

Take home a piece of the festival with our exclusive "Uve Primitive" t-shirts. Available in various colors and sizes, these t-shirts are the perfect way to remember the unique experience of the festival. Pre-order your t-shirt through our website and pick it up at the E20Promotion office.

Who We Are

E20Promotion Association

The E20Promotion association is the organizational soul of the Uve Primitive Festival. Our mission is to promote local traditions, enhance the territory, and create events that unite the community. We are a group of passionate individuals who work tirelessly to make each edition of the festival a success.

THE PATRONAGES

THE PATRONS OF THE "uve primitive" FESTIVAL

Join Us

Do you want to know more about us?

Want to know more about us? Visit our "Contacts" section to discover our history, values, and the team that makes all this possible. If you share our passion, we consider your participation and support essential to continue growing and improving.

GLI SPONSOR

SPONSOR OF THE "Uve Primitive" FESTIVAL

Carone Group Srl is a leader in the excavation, filling and construction of roads and squares. They offer milling services, aggregate handling, creation of water treatment systems and transport for third parties.

Latiano Scavi srl, based in Latiano (BR), has been operating since 1990, building on the experience established in 1960 by La Porta Raffaele. The company specializes in demolition, earthmoving, road construction, excavation, transportation, and urban development. It guarantees reliability, quality, and safety thanks to its highly qualified staff and compliance with current regulations.

COLLABORATIONS

A SPECIAL THANKS TO THE ASSOCIATIONS

Artementicreative

Organize an impromptu painting, sculpture and crafts event. The theme is “A song of gratitude to the land between Sun, Grapes and Wine.”

The works will be exhibited along the food and wine route and in the Church of San Giovanni Battista.

The event starts at 5pm and ends at 11pm.
Sei un artista e vuoi partecipare?

Da Orra a Oria

Logistical support during the parade and loan of gazebos.

I Leoni di oria

Ticket sales and logistical support during the event.

72024

Visite turistiche in ambito territoriale con guide certificate.

Follow us on social media to stay up-to-date on all the festival news. Join our online community and share your experience with the hashtag #uveprimitive2025. We look forward to seeing you in Oria for an unforgettable experience!