Sfilata di Carri, allestiti a tema, per le vie del paese

SEPTEMBER 15, 2024

The Uve Primitive Festival is the event of the year that you absolutely cannot miss! Immerse yourself in tradition, music, and fine wine in a festive and engaging atmosphere. This unique event celebrates our beloved wine and local traditions, offering an unforgettable experience for all ages.

HOW THE EVENT TAKES PLACE

A day full of excitement

PARADE ROUTE

Themed floats will parade through the streets of the town, following this itinerary:

The parade is not just a procession of floats but a real traveling show.Musicians, singers, dancers, and folk groups will accompany the floats, creating a festive atmosphere that will engage everyone present. Every corner of the route will be animated with sounds and colors, offering unique emotions.

The festival will take place in the picturesque village of Oria,with a program full of activities and performances. The day begins with the colorful float parade, which will travel through the streets of the city. Each float, decorated with creativity and passion, tells a unique story linked to the world of grapes and wine.

Party in the historic center

Celebration in the Historic Center

Party in the historic center 20.00

Street food stands
Wine and food tasting exhibition
Musical entertainment with folk music groups
Various themed attractions
Photo exhibition of the grape festival in the 80s and 90s
Wine Masterclass
Immersive cultural experience with virtual reality
Art exhibition in Via Roma curated by the Artementicreative association
Performance by the musical sections of the school groups.
[De Amicis - Milizia e Monaco - Fermi]
"Once upon a time, wine." Demonstration with ancient techniques.

After the parade, the historic center comes alive with wine and food stands, live music, and many activities for all ages.

The streets of Oria will be filled with irresistible aromasand traditional melodies, creating a magical atmosphere that will make you feel like part of a big family..

For wine lovers, in addition to strolling along the"wine street"where you can taste a good glass of wine.

You can book Masterclasses in Italian and English Masterclasses in Italian and English organized with AIS sommeliers (Italian Sommelier Association).

After the parade, the historic center comes alive with wine and food stands, live music, and many activities for all ages.

The streets of Oria will be filled with irresistible aromasand traditional melodies, creating a magical atmosphere that will make you feel like part of a big family..

For wine lovers, in addition to strolling along the"wine street"where you can taste a good glass of wine.

You can book Masterclasses in Italian and English Masterclasses in Italian and English organized with AIS sommeliers (Italian Sommelier Association).

Festival Activities

Wine, Food, and Themed Routes

Do you want to become a true wine expert? Participate in our masterclasses and discover the grape varieties, terroir, and pairings of our wines from the Ionian-Salento area.

Among WHITES, ROSÉS and REDS with the technical support of AIS sommeliers, you will discover the peculiarities of the different labels produced by the participating wineries.
In the streets of Oria's old town, you can visit an exhibition and attend an impromptu painting, sculpture, and craft show curated by ARTE-MENTI CREATIVE..

Additionally, you can enjoy virtual experiences through state-of-the-art virtual reality headsets.

Other Activities...

Tastings and Masterclasses

The participating wineries will offer you the opportunity to explore aromas and organoleptic sensations with the support of AIS sommeliers in the setting of Via Roma, transformed for the occasion into the "wine street." On the afternoon of September 15th, the following masterclasses will be organized by reservation ::

i WHITES wines of the Ionian-Salento

Un viaggio sensoriale tra alcuni dei migliori BIANCHI dell’area ionico salentina. Tra un calice e l’altro di FIANO, CHARDONNAY, MALVASIA BIANCA e MINUTOLO si parlerà di vitigni, del terroire e delle tecniche di raccolta e produzione delle cantine selezionate.

i rosati wines of the Ionian-Salento

A sensory journey through some of the best ROSÉS of the Ionian-Salento area. Between glasses of Rosé from NEGROAMARO and PRIMITIVO, grape varieties, terroir, and the harvesting and production techniques of the selected wineries will be discussed.

i REDS wines of the Ionian-Salento

A sensory journey through some of the best REDS of the Ionian-Salento area. Between glasses of PRIMITIVO, NEGROAMARO, and SUSUMANIELLO, grape varieties, terroir, and the harvesting and production techniques of the selected wineries will be discussed.

Book the masterclass! Don't miss the opportunity to taste the best wines from the hands of industry experts.

Groups Performing at the Festival

Music and Tradition

The festival's soundtrack will be curated by the best local musical groups. From Salento pizzica to traditional Apulian songs, every performance will make your heart beat to the rhythm of tambourines. Among the main acts will be "I Sarchiatoria," the folk group "Motl la Fnodd," and "Città dei Trulli," ready to make you dance and sing with their overwhelming energy.

Uve Primitive T-Shirts

A Festival Souvenir

Take home a piece of the festival with our exclusive "Uve Primitive" t-shirts. Available in various colors and sizes, these t-shirts are the perfect way to remember the unique experience of the festival. Pre-order your t-shirt through our website and pick it up at the E20Promotion office.

Who We Are

E20Promotion Association

The E20Promotion association is the organizational soul of the Uve Primitive Festival. Our mission is to promote local traditions, enhance the territory, and create events that unite the community. We are a group of passionate individuals who work tirelessly to make each edition of the festival a success.

THE PATRONAGES

THE PATRONS OF THE "uve primitive" FESTIVAL

Consorzio di Tutela del Primitivo di Manduria

The Consortium for the Protection of Primitivo di Manduria is the body that monitors the quality and authenticity of the famous Primitivo wine. With passion and commitment, it promotes this precious nectar around the world, guaranteeing its authenticity and tradition. We collaborate with them to enhance the wine culture of our land.

Partner AIS (Associazione Italiana Sommelier) Puglia

AIS Puglia represents excellence in the world of sommeliers. With consolidated experience, it organizes courses and tastings that bring the public closer to the complex and fascinating universe of wine. Our partnership with AIS Puglia allows us to offer events of the highest level, where the passion for wine becomes the protagonist.

Confartigianato Bari - BAT - Brindisi

Confartigianato is the most representative trade association for the world of craftsmanship and micro and small businesses. Their collaboration is essential to enhance the products and traditions of our territory. Thanks to Confartigianato, we can promote not only wine, but also the artisan excellences that make our region unique.

TOURING CLUB ITALIANO

The Touring Club Italiano is a non-profit foundation with the aim of valorising and protecting the Italian environmental, artistic and cultural heritage, which promotes eco-sustainable tourism and the practice of widespread volunteering.

Join Us

Do you want to know more about us?

Want to know more about us? Visit our "Contacts" section to discover our history, values, and the team that makes all this possible. If you share our passion, we consider your participation and support essential to continue growing and improving.

GLI SPONSOR

SPONSOR OF THE "Uve Primitive" FESTIVAL

Cedfor is a professional consultancy and training company that helps entrepreneurs and workers grow their skills in the name of continuous improvement. They offer services and consultancy on mandatory obligations, business creation and development, sensorial analysis, training and refresher courses.

Carone Group Srl is a leader in the excavation, filling and construction of roads and squares. They offer milling services, aggregate handling, creation of water treatment systems and transport for third parties.

Specialized in the storage and treatment of waste, reclamation of durable and electronic goods, collection and sorting of materials such as glass, paper, plastic and metals, TMM also carries out industrial and naval demolitions.

COLLABORAZIONI

A SPECIAL THANKS TO THE ASSOCIATIONS

Artementicreative

Organize an impromptu painting, sculpture and crafts event. The theme is “A song of gratitude to the land between Sun, Grapes and Wine.”

The works will be exhibited along the food and wine route and in the Church of San Giovanni Battista.

The event starts at 5pm and ends at 11pm.
Sei un artista e vuoi partecipare?

Da Orra a Oria

Logistical support during the parade and loan of gazebos.

I Leoni di oria

Ticket sales and logistical support during the event.

72024

Visite turistiche in ambito territoriale con guide certificate.

Follow us on social media to stay updated on all the festival news. Join our online community and share your experience with the hashtag #uveprimitive2024. We look forward to seeing you in Oria to experience an unforgettable event together!